Japan, Thailand Closes Two More Factories BYD Will Have 150 Stores This Year

recently,BYDnot only marks the opening ofBYD's channel layout in the Thai market is even more important.BYDin the Asia-Pacific market. More importantly, the rise of Chinese electric vehicles in the Thai market is having an impact on Japanese cars. Japanese automakers Suzuki Motor and Subaru Motor recently announced that they will close their Thai factories.

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recently, BYD's 108th store in Thailand and 300th store in the Asia-Pacific region opened. Ke Yubin, assistant general manager of BYD's Asia Pacific Auto Sales Division and general manager of BYD's Thailand branch, said: "It is estimated that BYD will have more than 150 stores in Thailand in 2024, covering 77 provinces in Thailand. The growing sales network not only gives strong confidence to the market, but also lays a solid foundation for future sales growth. The opening of BYD's 300th store in Asia Pacific will further consolidate BYD's leading position in the Asia Pacific market."

Thailand is one of the important markets in the Asia-Pacific region, BYD has set up its 300th store in the Asia-Pacific region, demonstrating the company's great importance to the Thai market and its confidence in long-term development. The newly opened store is located in Ubon Province in northeastern Thailand, covering an area of 13000 square meters and covering the functional area of the store.new energycar display area, test drive experience area, sales negotiation area, customer rest area and after-sales service area, and further promotenew energycars in Thailand.

BYD said that it will continue to increase investment and layout in the Asia-Pacific region, actively respond to the needs of the local market, and provide more consumers with advancednew energyautomotive products and excellent service.

Thailand's local supply chain has an important position in Southeast Asia. In May this year, representatives of BYD Group Purchasing Office and Thailand Branch attended the Bangkok Industrial Subcontracting Exhibition in Thailand. The conference gathered 199 representatives of Thailand's local auto industry suppliers and OEMs. BYD demonstrated its key components purchased in Thailand, including seats, aluminum wheels and tires; the latest achievements of new energy vehicles and related technologies, includingBatterytechnology, electric vehicle assembly and smart manufacturing solutions. In his speech, Yubin Ke, general manager of BYD Thailand, emphasized BYD's long-term cooperative relationship with supplier partners. He said: While BYD is leading the progress of new energy technology, it also promotes the technological development of supplier partners.

BYD described that at present, the Southeast Asian automobile market is growing rapidly, consumers' demand for new technologies is constantly increasing, and the development prospect of new energy vehicles is showing a good trend. It is expected that in the next two years, as Thailand's supply chain matures and government policy support increases, the proportion of BYD's local manufacturing will further increase. With the acceleration of globalization, BYD is committed to exploring new markets and adopting advanced technologies to enhance its products and services.

on May 7, the signing ceremony of the GAC Aian Thailand factory agreement was successfully held at the General Administration of Customs in Bangkok, Thailand, marking a key progress in Thailand's localized production. The bonded area from the application to the approval of the whole process lasted 4 months, is currently Thailand's electric vehicle industry to land the fastest bonded factory.

GAC GROUP's first bonded factory overseas, obtaining the approval of the bonded zone is a particularly critical step in EAN Thailand's localization strategy. After the operation license of the bonded area is approved, the import tariff of all production parts will be reduced to 0; and the electric vehicles produced in the bonded area and the electric vehicles produced in the bonded area enjoy the same tariff exemption treatment and customs clearance convenience in ASEAN member countries, which is an important precondition to ensure the localization of production in Southeast Asia. In the future, the Thai factory will further play the function of Southeast Asian parts and vehicle logistics distribution, and comprehensively consolidate the strategic layout of GAC's "Thailand + Indonesia" dual factories.

is in the accelerated development period of globalization strategy. In the future, it will continue to give full play to the strategic location advantages of Thailand's factory, build a professional international talent team, and actively build an efficient, agile, compliant and safe global supply chain platform to ensure the high-quality completion of localized production, sales and service.

Transformation Rapid Progress Japanese Fuel Lost to Chinese Trams

In contrast, Japanese cars, which are struggling for growth in traditional markets in Southeast Asia, have once again burst into crisis. Recently, Japanese automakers Suzuki Motors and Subaru Motors both announced that they would close their Thai factories. Suzuki Motor announced that it will close its production plant in Rayong Province, Thailand by the end of next year, and stop producing cars and trucks in Thailand, and will concentrate resources on producing electric vehicles and hybrid vehicles in other regions.

according to media reports, with the Thaicountrythe rapid development of automobiles, Suzuki Motor's Thailand factory has overcapacity of fuel vehicles and has never reached the target of 60000 vehicles per year. As for Subaru cars, sales in Thailand also continued to decline. Insufficient production and low efficiency led to a widening deficit. Subaru Thailand's factory was unable to maintain operations, so it chose to close.

statistics, Thailand's passenger car sales in 2023 were 400000, with electric vehicles accounting for 18% of the total sales. In 2023, the total number of pure electric vehicles registered in Thailand was 76000, up 700 from 9671 in 2022. This is a very alarming figure. In addition, the number of traditional fuel vehicle registrations in Thailand is down about 13.30 percent from 2022, and the electric transformation is advancing at a high speed in Thailand. From January to April, the top 7 electric vehicle sales in Thailand were all Chinese electric models. Among them, BYD Dolphin and Seal ranked the top two in cumulative sales, with a local market share of over 32%. The fourth to seventh places were BYD Yuan Plus, SAIC MG MG4 EV, Chang 'an dark blue S07 and GAC E'an Y Plus.

, a Thai dealer recently told the media that Chinese electric car brands have great potential in Thailand. Since there is no tariff on imported EV vehicles in Thailand, EV will have more advantages in terms of price, but REEV (extended range electric vehicle) also has a broad market. If the technology is replicated in regions such as Thailand, South America and the Middle East, it will be one of the preferred ways to advance sustainable development.

local car companies in Thailand believe that the rise of China's electric vehicles is closely related to the local government's policy support for electric vehicles and the local investment of Chinese car companies. It is reported that from 2024 to 2027, the Thai government will provide consumers who buy new energy vehicles with a purchase subsidy of up to 100000 baht per vehicle. Many domesticnew energy vehiclebusiness people told reporters that after the official new energy car purchase subsidies were reduced, Chinacountrycar companies in overseas markets will also begin to roll.

(source: Yangcheng Evening News)